FIND THE FOXX
Fractional CGO
(Chief Growth Officer)
Contract-based Go-To-Market / Growth Director offering scrappy / intensive growth sprints to take your company to the next stage. Bite-size initiatives, data-driven, revenue-accountable, human-focused. ​
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From advisory role to a short-term project lead, my team steps in to move the needle aggressively in context of who you are and what you are building.
Find the Foxx, CEO Laura Moore offers 15+ years of a diverse portfolio of growth initiatives. Her client track record includes small biz, non profit, startup SAAS, global manufacturing, solopreneurs and medtech. Laura specializes in identifying the levers and growth-sucks to address for next-step acceleration. Averse to AI-hype, she leverages the new kids on the block (Claude is a preference, but all models are potential arsenal) for expediency, research, insights and strategy -- but at this point, frankly, all humans have access to that kind of brilliance.
If You Build It They Will Come.... is a lie.
Reality is, with the speed of innovation now full-throttle and expedited because of AI, Laura brings human insight, deep value for rapport, elbow grease to lift marketing initiatives and a strong penchant for leadership partnership. She will ask for details and data and the nuances that fall between the seams when it comes to sales, rev ops and marketing strategies. She's offers an "iron sharpens iron" mentality and best serves leaders hungry for fresh eyes, hard questions and creative direction. Her 10+ years of media production and event development are paired with strong intuition, strategic acumen and excellent communication skills showcased in a variety of workshops and summits that prioritize business growth operations.
Don't sabotage your solution
because you failed to strategize its growth.
Thriving in sprint-based contracts, Laura values time and integrity as we face a changing landscape of work. She despises time sucks but also ready to get her hands dirty. She prioritizes honest accountability for critical strategy AND execution. Leadership looking for a team-player that is scrappy, collaborative, communicative and creative will most likely find a valuable additive in what Laura brings to the team.
Less pontificating.
More ponderating.
Ponderate: (v) to build, deliberate, consider, contemplate; to give substance to
Fractional leadership built on core strengths: future, focus, maximizer, strategy, activator. Initiatives grounded in data, not theory.
Strategy is only as good as the goal/vision cast and the legs willing to run and get there.
"I am on your team,
not your payroll."
Effective growth directors should be able to include.... assessment, accountability, communication, projection, positioning, analyzing, researching, feedback/analysis on channel performances and opportunities. They ALSO should be capable of execution and directly accountable to data and revenue in context of holistic company growth.
"But, what do you actually do?"
1.
Scrappy
Advisory Role
Bi-monthly calls to keep ball moving, evaluate data, analysis and opportunities regularly. Simple, bite-size but fresh insights to keep growth accountable.
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2.
Project-Based
Contract
Have a single initiative that you know you need leadership on? Planning an event, launching a product, announcing company shift, etc? These are custom contracts to be as hyper-focused as possible for a super-successful growth sprint.
3.
Leadership
Retainer
We open up our arsenal to honor and augment exisiting leadership. Retainer contracts start with a probationary 3 month initial phase of eval and analysis. Pending results, custom game plan will be developed for further support.
Hold your crew accountable for the work that needs to be done. As a growth officer, here are the areas we find to be priorities in this season of AI-maturity, innovation opportunity and growth capability.
Trustworthy
Content
Who are the people and the vision behind your innovation? Will help develop content that captures and leverages connection, clarifies value and escalates buy-in and growth.
Strategy Support
Everybody and their dog can now crank out a decent strategy with a few prompts, but now what? What channel do you prioritize, what is automated, who is accountable, who oversees execution? We prioritize focused initiatives quarterly. We would rather depth and quality vs. breadth and disjointed/ineffectiveness.
SEO & AEO
Your website should be the epicenter of information, branding, mission and vision clarity. It should also be competitive as the rules of "findability" are shifting. We value both SEO and AEO and help your website function as effectively as possible.
AI implementation:
Building Growth
Systems w/ Claude
As AI matures we run audits on systems and offer skill-builds and automations that help sustain an aggressive growth trajectory.
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AI-implementation is not a one-size fits all and adoption of the system is typically the hard part. We train teams and help develop internal operations that can take the wheel once things are built and sustaining.
Network is Networth
You have a brilliant product and you've tapped your circuit. Building out your network effectively demands both online, in-person and event-oriented engagement. We implement strategies, tracking, CRM protocol and relationship intelligence to build a thoughtful audience and mine opportunities for healthy growth beyond the vanity metric of followers.
Fractional Growth Leadership
We support teams that already exist with fresh eyes, critical insights and AI-opportunities that compliment instead of replace. We want to amplify the team you have instead of displace the humans that are essential parts of your company and culture.
Value propositions without a story are simply brilliant ideas without a vehicle.
Strategies are one thing. Good storytelling on the back of a solid strategy is where you see return.
How we amplify your story...
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PODCAST
PRODUCTION
We help set up your pilot podcast season from concept to production to public platforms. 9 month contracts. 12 episodes. Creative direction, content consulting, question refining and guest scheduling/communications. At the end of day, no founder has the time to build a solid protocol for an excellent podcast production experience. (Note: can deliver both virtual and in-person production options for your guests.)
PHOTO/VIDEO PRODUCTION
We partner with some of the industry's best artists to capture story & vision with craft and competitive angles. We understand speed, know where to utilize AI for efficiency but not to compromise quality or authenticity. We run production projects from beginning to end and offer final pieces that are powerful across all platforms.​​
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Know your story.
Share your vision.
Build your network.
